Generative AI can be a powerful tool for marketers. At its core, it helps in creating content faster, whether that's writing or visuals. For a marketer, this means being able to make ads, posts, or videos without starting from scratch every time. AI can also personalize messages for different customers, making marketing more effective. This technology can help cut costs and predict what customers might want next. However, it's important to use it wisely and keep the human touch in marketing strategies.